So we have made some progress during the past week. Firstly we managed to film some narrative shot for our music video on Monday 13th February . The filming was done in Franks Park , all members of the group were present and our narrative cast included Catrherine Mcdonald and Charlie Morgan. Pictures and video will be added soon to document this.
Another change is that now instead of making a CD digipak I will now be making a DVD digipak. This is because all the members of the group will be making a CD digipak and I think by making a DVD digipak I will be different from the rest of the group. Analysis and drafts will be added in the following days
Sunday, 19 February 2012
Thursday, 16 February 2012
Promotional Packages
What is a promotional package?
Promotional packages are most often used as a tool to promote bands or artists to record labels, the media, and to fans.
What does a promotional pack include?
A digipak
A digipak is the packaging of a compact cd or dvd which usually consists of a six sided binded panel. The digipak can be made from paperboard or cardboard and is most commonly used for special edition cd’s or to promote a new album. The digipak format has become more popular recently for reasons such as it allows more graphics to be displayed, they are considered more environmentaly friendly, and they have an overall more complex and have an interesting appearance. Because of this, nearly all digipaks have a theme. This is the Rihanna's 'LOUD' promotional pack. The main thing that catches the eyes of the audience is the vibrant red colour chosen. The colour of her hair, lips and the roses are all the same shade of red which shows love and passion.This creates a happy and feelgood atmosphere, the cover is quite simplistic with little text apart from the title of the album but this works well as the audience are immediately drawn to the striking images and bright red. The inside photo is spread across the three sections and Rihanna is streched across some roses,her body language creates a relaxed feel. The red roses give a hint of romance and seduction which reflects the music on the album.
A Promotional Video
A Website
Promotional packages are most often used as a tool to promote bands or artists to record labels, the media, and to fans.
What does a promotional pack include?
A short demo of the band or artists music.
A neatly assembled collection of any press which the band or artist has received.
A press release detailing what they are presenting with the promo package for example a new album, tour or single.
A short biography of themselves. If the promotional package is going to the press then a colour photograph can be sent.
- An official website to promote the album containing a taster of the album and upcoming tour dates.
My music video and Digipak need to be linked so that the audience can make visual connections. So in my promotional package I will have my music video, Digipak and also an advertisement.
A digipak
A digipak is the packaging of a compact cd or dvd which usually consists of a six sided binded panel. The digipak can be made from paperboard or cardboard and is most commonly used for special edition cd’s or to promote a new album. The digipak format has become more popular recently for reasons such as it allows more graphics to be displayed, they are considered more environmentaly friendly, and they have an overall more complex and have an interesting appearance. Because of this, nearly all digipaks have a theme. This is the Rihanna's 'LOUD' promotional pack. The main thing that catches the eyes of the audience is the vibrant red colour chosen. The colour of her hair, lips and the roses are all the same shade of red which shows love and passion.This creates a happy and feelgood atmosphere, the cover is quite simplistic with little text apart from the title of the album but this works well as the audience are immediately drawn to the striking images and bright red. The inside photo is spread across the three sections and Rihanna is streched across some roses,her body language creates a relaxed feel. The red roses give a hint of romance and seduction which reflects the music on the album.
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| Rihanna 'LOUD' Digipak |
Rihanna promotional video
This is the promotional video for Rihanna's new album. The music used for the video is an edit from one of the tracks featured on the album. It starts of quiet and gradually gets louder, this relates to the album name 'LOUD'. It also builds up suspense and makes the audience want to see whats coming next so it captures their attention. The video contains clips from some of her the music videos produced for the ablum this again gives the audience a feel of the music and gives them an idea of what to expect from 'LOUD'. Text appears on the screen, 'Get ready, get crazy, get excited, get... LOUD' This again reinforces the name of the album to the person watching, it also sounds fun and exciting. There are shots of Rihanna smiling and having fun which makes the audience see that the music is fun and upbeat.
A Website
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| Rihanna Official website for 'LOUD' |
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| Rihanna's Myspace page |
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| Rihanna Myspace advertisements Here are some images of the official website that was produced for the album, as you can see it follows the same the same theme as the album cover and promotional video thus linking the media products together. The website contains tour dates , a store where the album and other merchandise such as t-shirts and keyrings can be bought. Extras included in promotional packages may include things such as USB sticks, keyrings and promotional DVDs featuring songs from the album. |
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| Muse promotional package for the album 'The Resistance' |
Here is an example of a promotional package from Muse for their album 'The Resistance'. It features a vinyl of the album, a USB stick, the album and a DVD for the album.
Wednesday, 15 February 2012
15th February Video shoot:Franks park
Today we did a video shoot in Franks Park, this video shoot was for the narrative scenes for the music video. We filmed mostly the narrative of our music video, Me Antalia, Nick and Tayo were all present at the shoot. Also there was our main character and lead singer of the band Charlie Morgan and his love interest Catherine McDonald. Although it was quite cold we managed to film most of the narrative shots with no problems We used the tracking system, the tripod and video camera. Here are some pictures to document this. These photos were taken using my iPod.
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| Nick filming |
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| Me and Antalia filming |
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| Me and Antalia filming Charlie |
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| More me and Antalia filming |
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| Me, Nick, Antalia and Tayo |
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| Nick and Antalia filming Tayo and Catherine
Here are some shots we managed to get from today.
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Tuesday, 14 February 2012
Snorricam
A Snorricam is a camera that is attached to an actor when filming. The camera directly faces the actor so when they walk they do not appear to move but everything around them does. The Snorricam gives the viewer a dynamic point of view from the actors perspective, it also gives the viewer a sense of vertigo.
Snorricams have been used in many music videos, as a group we decided it would be a good way to show Charlie's downward spiral, after he finds out that Catherine is cheating on him.
Here are three examples of the Snorricam in action
Snorricams have been used in many music videos, as a group we decided it would be a good way to show Charlie's downward spiral, after he finds out that Catherine is cheating on him.
Here are three examples of the Snorricam in action
Thursday, 9 February 2012
Convention of a Music Video
There are many elements that go into making a music video these include:
Camera Shots: Camera shots are a major element in music videos, of course because it is a video. Music videos usually include many long shots, close ups and mid shots. These shots create emphasis on the artist of the video, the location and the emotions being shown in the video. Close ups are used to show emotions such as love, sadness and anger, but close ups also reflect the words of the song with the movement of the lips of the artist, this is especially important in our music video as the artists will be miming and we want it to look convincing.
Camera Movement: Camera movement is used in music videos to follow and trace the artist or band throughout the video. Camera movements include tilts, pans, tracking shots and crane shots. During the filming of our music video we will use a lot of slow pans to show all of the band members.
Mise-en-scene: Mise en scene is important in music videos as it helps to set the scene of the music video. Props are a key element, for example in a Indie music video instruments and props such as drums, guitars and microphones are used to show a band in the video. Costume plays a key part in music videos as it can reflect the mood of the video, for example if the artist is wearing all black it can reflect their mood as being sad or depressed. Where as vibrant colours can reflect the artist being happy. However certain artists wear different outfits to suit what they are representing in the video, for example a rapper maybe represented in a music video by wearing a baseball cap and alot of flasy jewllery. Also the type of costume worn by the artist attracts it suited audience, as the audience can relate to the artist as they may wear the same sort of clothing.The setting for music videos sets the scene immediately, many settings used are simple settings where many people can relate to. For example in our music video we have used a derelict building for band shots and a grassy park like area for narrative shots.Editing is used to put the video together. Jump cuts are an editing technique used alot in music videos. This is because jump cuts allow sudden change from one scene to another. Also, transitions such as fade and dissolve are very common in music videos as they create a different effect to cut to different scenes.
Lighting: Lighting is also effective, some music videos are black and white which help emphasise a particular mood such as sadness or loss. Some videos use artificial lighting which gives the artist an enhanced look. Sound in music videos is mainly the vocals of the song and the backing music. However some music videos are made into short films meaning there is alot of sound.
• The artist or band is shown throughout the video
• Extreme close ups and long shots are used quite alot
• Dark locations such as derelict buildings
• Some use of special effects sometimes.
Here is a example of an Indie Rock Music Video
The Killers- All These Things That I've Done
Camera Shots: Camera shots are a major element in music videos, of course because it is a video. Music videos usually include many long shots, close ups and mid shots. These shots create emphasis on the artist of the video, the location and the emotions being shown in the video. Close ups are used to show emotions such as love, sadness and anger, but close ups also reflect the words of the song with the movement of the lips of the artist, this is especially important in our music video as the artists will be miming and we want it to look convincing.
Camera Movement: Camera movement is used in music videos to follow and trace the artist or band throughout the video. Camera movements include tilts, pans, tracking shots and crane shots. During the filming of our music video we will use a lot of slow pans to show all of the band members.
Mise-en-scene: Mise en scene is important in music videos as it helps to set the scene of the music video. Props are a key element, for example in a Indie music video instruments and props such as drums, guitars and microphones are used to show a band in the video. Costume plays a key part in music videos as it can reflect the mood of the video, for example if the artist is wearing all black it can reflect their mood as being sad or depressed. Where as vibrant colours can reflect the artist being happy. However certain artists wear different outfits to suit what they are representing in the video, for example a rapper maybe represented in a music video by wearing a baseball cap and alot of flasy jewllery. Also the type of costume worn by the artist attracts it suited audience, as the audience can relate to the artist as they may wear the same sort of clothing.The setting for music videos sets the scene immediately, many settings used are simple settings where many people can relate to. For example in our music video we have used a derelict building for band shots and a grassy park like area for narrative shots.Editing is used to put the video together. Jump cuts are an editing technique used alot in music videos. This is because jump cuts allow sudden change from one scene to another. Also, transitions such as fade and dissolve are very common in music videos as they create a different effect to cut to different scenes.
Lighting: Lighting is also effective, some music videos are black and white which help emphasise a particular mood such as sadness or loss. Some videos use artificial lighting which gives the artist an enhanced look. Sound in music videos is mainly the vocals of the song and the backing music. However some music videos are made into short films meaning there is alot of sound.
Here is an example of a black and white music video showing loss and sadness
Amy Winehouse- Back To Black
Here is an example of a vibrant video showing happiness. This is also an example of an animated music video
Mika- Lollipop
Here are some conventions of a Indie Rock music video:
• They tend to be black and white • The artist or band is shown throughout the video
• Extreme close ups and long shots are used quite alot
• Dark locations such as derelict buildings
• Some use of special effects sometimes.
Here is a example of an Indie Rock Music Video
The Killers- All These Things That I've Done
Tuesday, 7 February 2012
What is Indie?
'Indie' stands for Independent music. Indie music is a where the artists or band is not signed to any big shared record label. Usually and independent label on their own, so they produce and master their own music. There are different types of Indie music such as :
Memorable Indie rock bands and artists include :
- Indie rock is a genre of alternative rock that originated in the United Kingdom and the United States in the 1980s.
- Indie pop is a genre of alternative rock music that originated in the United Kingdom in the mid-1980s
- Indie dance is a musical genre that mixes rock subgenres with electronic dance music
Memorable Indie rock bands and artists include :
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| Blur |
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| The Friendly Fires |
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| Muse |
Monday, 6 February 2012
Ancillary Task:drafts
Here are some drafts I have created 3 are hand drawn and 2 have been made using Adobe Illustrator. The theme I was going for while creating these hand drawn drafts was a good and bad side, this relates to the song and music video ass the main character starts off feeling good then goes on to have a sort of mental break down after finding out his girlfriend is cheating on him.
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| Here is my first attemptat a draft for a potential album cover one side represents good while the other represents bad |
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| Here is a draft for a potential magazine advertisement |
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Annotated Advertisement draft
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| Draft of a computerised CD digipak |
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| Computerised draft of CD cover |
Wednesday, 25 January 2012
Progression of Ancillary Task
So far for my ancillary task I have looked at existing album covers and album magazine advertisements and analyzed them. I have now gone on to create drafts for my magazine advertisement and my album cover. Unfortunately I have not been able to scan them onto the computer but they shall be posted in the following days. From my hand drawn drafts I will create computerized drafts and eventually go on to create my final products for my ancillary task.
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